Yu Ri Jeong

Yuri Jeong (Korea) is the Director of Sound Puzzle, a Seoul-based international booking agency representing over 20 artists from Korea, Indonesia, India, Canada, Latin America and beyond. Specializing in international touring and artist development, Yuri has built extensive experience and a strong network across North America through years of collaboration with festivals, presenters, venues, and industry professionals.

She has developed practical expertise in navigating the complexities of touring the region, including U.S. performance visa processes, tour logistics and market strategy. Drawing on this experience, she works closely with Asian artists to create sustainable touring opportunities throughout North America, helping them build long-term careers rather than one-off performances.

Her work spans booking, career strategy, international market development, local PR, and audience growth, connecting artists with meaningful opportunities across borders. Yuri is passionate about fostering new collaborations between Asia and the global music industry and looks forward to building long-term partnerships with artists, festivals, and industry professionals worldwide.