Jakarta Beat Society

Sungchun Lee

  • South Korea
Company

August M, Seoul Gugak Week, Nonsan World Music Festival

Title

Brand Leader of  “August M”
Programmer of “Seoul Gugak Week”
International Department Programmer “Nonsan World Music Festival”

Sungchun Lee is the Brand Leader at “”August M””, with over 10 years of experience in promoting Korean music and culture globally. He has participated in over 100 international art markets and festivals across more than 30 countries, supporting artists’ global tours and fostering cross-cultural exchanges. As a Brand Designer, Lee helps artists develop authentic identities, ensuring their music and performances effectively communicate their unique stories. He encourages artists to cultivate a worldview or cosmic perspective, acting as a storytelling accelerator to help them express their narratives clearly.

In addition to his work at August M, he is the Programmer for “”Seoul Gugak Week”” and the International Department Programmer for the “”Nonsan World Music Festival””. He has extensive experience in performance planning and international festival directing, creating immersive stage experiences that resonate with audiences and coordinating international collaborations.

Lee’s areas of expertise include art brand design, A&R, immersive sound directing, Dolby Atmos & Vision expertise, sound and video muxing, festival direction, and coordinating international collaborations. He continues to focus on helping artists thrive in the global market while refining his role as a brand designer and leader.

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